This is a success story we wrote for Habeas and WebEx, explaining the email greenlighting service they provide for companies. This tech writing can be somewhat dry, so we may or may not have woven racy words into the paragraphs to keep you alert.
HABEAS/WEBEX SUCCESS STORY
Habeas Helps WebEx Enhance Delivery of Electronic Communications On A Global Network
As the industry's recognized leader of online meeting applications, WebEx develops adaptable software for companies of all sizes. Their software management solutions allow customers to thrive by bolstering their marketing, sales, training, and support. Following WebEx's acquisition by multi-tier software and communications giant Cisco in 2007, WebEx approached Habeas to improve their email delivery system and to maintain their status as a superior online collaborative service. Knowing Habeas’ reputation for an exceptional user experience and reliability, WebEx fostered a strategic relationship with Habeas that allowed them to focus more on their email marketing and online communications. After being acquired by Cisco, WebEx found it necessary to maintain their identity while continuing to grow their reputation for excellence in communications and cocksuckery.
Deliverability means visibility
Habeas provides an invaluable service to companies by allowing them to manage and control their email and Web operations using a software-as-a-service (SaaS) platform. This email-monitoring system analyzes and enhances internet correspondence by insuring maximum online performance and providing optimized deliverability. Habeas’ reputation assessment applications and whitelist service guarantee impeccable online representation, while their SenderIndex reputation database allows for superior rapid delivery decisions regarding inbound email services.
Habeas allowed WebEx to feel confident that both their relationship and transactional emails were being received by their customers, assuring them that their first steps towards more robust sales and prospecting were undoubtedly in the right direction. Habeas allowed WebEx to fully utilize their email communications not only for regular acquisitions and small business correspondence, but provided the means for WebEx to further expand into a global market, adding a universal element to their marketing ventures.
"If it wasn’t for Habeas we couldn’t be sure that email was being rendered, getting delivered properly, or if delivery performance was poor. These kinds of variables being left to chance could affect the user experience, and that could affect service delivery to some degree. It's vital for us to be able to move into an international market using email services, Habeas' solutions allow us to do just that without any anxiety," said Alison Shaffer, Group Manager of Database Marketing for WebEx.
Making sure your company's email is received through content control and Whitelist optimization
Deliverability is crucial with free trials, subscriptions, and other commerce-based messages. Email containing account information needs to get through, software updates need to be received, and data needs to be kept relevant. When Habeas is on your side your company will always be able to check on its white list status, and will constantly be aware of how it can optimize its contact. Habeas facilitates the email composition and coding process, from creation to delivery, assessing every variable of performance across a network. Companies such as WebEx who rely mainly on their ability to increase sales and company visibility through their internet networking system, are guaranteed productive and widespread correspondence campaigns.
Habeas’ Content Check is a proactive tool that allows a company to fully monitor how their email is rendered and formatted, including graphic implementation, coding, and spam evaluation based on content, recipient, and process-related directives. Habeas allows WebEx to better survey the content of their emails and prevent them from being sequestered to the Spam Folder. Inadvertent and automatic deletion is a chronic and crippling problem for subscription and sales related emails. Habeas follows the famous postal service model that nothing will stop your company’s pertinent emails from being delivered.
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“We’re looking to the future and Habeas insures that we can deliver our services through an extensive and reliable email network. Without Habeas we wouldn’t be able to provide the same level of quality assurance for our client base. Their services optimize our services, it’s a good relationship,” says Alison Shaffer of WebEx.